When it comes to optimising your Wix website for search engines, keyword research plays a crucial role. By identifying and targeting the right keywords, you can significantly improve your website's visibility in search engine results and attract more relevant traffic. In this article, we will delve into the basics of keyword research and guide you on how to effectively apply keywords in your Wix SEO strategy plan.
Keyword research involves identifying the words and phrases that users are typing into search engines when looking for information or products related to your website. By understanding these keywords, you can optimise your website's content and structure to align with users' search intent.
Long-Tail Keywords
To start your keyword research, consider your website's niche and target audience. Put yourself in the shoes of your potential visitors and think about what they would search for when looking for information or services related to your website. These are the keywords you should focus on.
Aim for a mix of long-tail and short-tail keywords: Long-tail keywords typically have lower search volumes compared to short-tail keywords. However, they often have higher conversion rates because they capture the intent of users who are searching for specific information or products.
Long-Tail Keyword: "comfortable running shoes for women with arch support".
Benefits of Targeting Long-Tail Keywords: Higher Conversion Rates: Long-tail keywords have a higher chance of converting visitors into customers. When users search for specific phrases, they are more likely to find exactly what they are looking for on your website if you have optimised your content for relevant long-tail keywords.
Lower Competition: Short-tail keywords are highly competitive, with many websites vying for the top rankings. Long-tail keywords, however, have less competition, giving you a better chance to rank higher in search engine results and gain visibility.
Enhanced Relevance: Long-tail keywords allow you to create content that precisely matches the needs of your target audience. By addressing specific queries or requirements, you demonstrate your expertise and build trust with users who are seeking specialised information.
Improved SEO: Targeting long-tail keywords can positively impact your overall search engine optimisation efforts. When search engines recognise that your website provides valuable and relevant content for specific queries, it can lead to higher rankings and increased organic traffic.
By incorporating long-tail keywords strategically throughout your Wix website, you can attract targeted traffic, improve search engine rankings, and increase the likelihood of conversions. Remember to create valuable, user-centric content that genuinely addresses the needs of your audience.
Short-Tail Keywords
In the realm of keyword research for your Wix website, it is essential to familiarise yourself with short-tail keywords. Unlike long-tail keywords that consist of longer, more specific phrases, short-tail keywords are shorter, more generic terms or phrases that encompass a broader range of topics
Short-tail keywords typically have higher search volumes because they are frequently used by a larger number of users. They are often characterised by their simplicity and lack of specificity, as they aim to capture a general topic or idea.
Short-Tail Keyword: "digital marketing"
While the short-tail keyword is concise and covers a broad topic, the long-tail keyword provides more context and targets a specific audience looking for SEO strategies tailored to small businesses. Short-tail keywords may attract a larger audience, but they can be highly competitive and require a strategic approach to stand out.
Benefits and Challenges of Targeting Short-Tail Keywords
High Search Volume: Short-tail keywords often have higher search volumes due to their general nature. This means there is a larger potential audience that could discover your website if you manage to rank well for these keywords.
Brand Awareness: Targeting short-tail keywords can help increase your brand's visibility and exposure. As more users come across your website in search results, they become aware of your brand and its offerings.
Competitive Landscape: Short-tail keywords tend to have higher competition, as many websites are vying for top rankings. It can be challenging to rank well for these keywords, especially if you are competing against established and authoritative websites.
Broad Audience Reach: By targeting short-tail keywords, you have the opportunity to reach a broader audience. This can be advantageous if your products or services cater to a wide range of users or if you are aiming to generate general awareness.
Remember, a comprehensive keyword strategy should include a mix of short-tail and long-tail keywords. Short-tail keywords can help you reach a broader audience and increase brand visibility, but they also require strategic planning and careful optimisation to stand out in a competitive landscape.
Tools for Keyword Research
Fortunately, there are several powerful tools available to assist you in your keyword research journey. These tools provide valuable insights into search volume, competition, and related keywords, helping you make informed decisions about which keywords to target. Here are some popular tools for keyword research:
Google Keyword Planner: This free tool from Google Ads allows you to discover relevant keywords and provides data on search volumes and competition. It's an excellent starting point for beginners.
SEMrush: SEMrush is a comprehensive SEO tool that offers a wide range of features, including keyword research. It provides detailed keyword analysis, competitor research, and other SEO-related metrics to help you develop an effective keyword strategy.
Ahrefs: Ahrefs is another powerful SEO tool that offers extensive keyword research capabilities. It provides detailed keyword analysis, search volume data, keyword difficulty scores, and backlink analysis to help you optimise your website's content.
Moz Keyword Explorer: Moz's Keyword Explorer is a user-friendly tool that provides valuable keyword suggestions, search volume data, and keyword difficulty scores. It also offers insights into organic click-through rates (CTR) to help you prioritise keywords.
Applying Wix SEO Keywords
Now that you have identified relevant keywords for your Wix website, it's time to apply them strategically in your SEO efforts. Here are some key areas where you should include your target keywords:
1. Page Titles and Meta Descriptions: Optimise your page titles and meta descriptions by incorporating relevant keywords. These elements appear in search engine results, so make sure they accurately describe your content while enticing users to click.
2. Heading Tags: Use heading tags (H1, H2, etc.) to structure your content and include keywords in them. This helps search engines understand the hierarchy and relevance of your content.
3. URL Structure: Include keywords in your page URLs to provide search engines with additional context about your content.
For example, instead of "www.example.com/page1", use www.example.com/keyword-page1.
4. Content Optimisation: Integrate your keywords naturally throughout your website's content. Be mindful of keyword stuffing, as it can have a negative impact on your SEO. Focus on creating high-quality, informative content that incorporates keywords in a meaningful way.
5. Image Optimisation: When adding images to your Wix website, optimise the alt tags and file names with relevant keywords. This improves accessibility and helps search engines understand the content of your images.
6. Internal Linking: By creating internal links between relevant pages on your website, you can enhance the overall user experience and improve your website's SEO performance. Internal links are hyperlinks that connect one page of your website to another page including blogs and articles on the same domain. They help search engines understand the structure and hierarchy of your website's content, and they also provide users with a seamless navigation experience.
The Wix SEO Keywords Conclusion
Keyword research is a fundamental aspect of optimising your Wix website for search engines. By understanding the words and phrases that users are typing into search engines, you can strategically incorporate relevant keywords throughout your website and improve its visibility in search engine results. Ultimately, an effective keyword research and implementation strategy for your Wix website can greatly enhance its search engine optimisation, driving relevant traffic to the website.
If you would like to learn advanced SEO strategies on how to optimise the pages on your Wix website and blog, check out our Wix SEO Course and take your knowledge to a whole new level.